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As part of Twitter’s recent Analyst Day, the world got a sneak-peak of upcoming changes to the design of profile pages for verified businesses on the platform. This exciting potential new change was highlighted by Social Media Today.

Below, you can see an example shared by @MattNavarra:

Twitter Business Profiles coming soon.... pic.twitter.com/l08ZchXAdp

— 🟣 Matt Navarra (@MattNavarra) March 11, 2021

The new profiles will be an expanded design of the current offering, with the addition of several new features:

• Verification badge

• Business category

• Business badge

• Business information (web URL, address, hours, Directions, phone number)

The company’s design is still in process, and there may be additional options such as product showcase panels, image galleries, and reviews.

Why it matters

In a lot of ways, it’s surprising this is only happening now. Most social platforms now offer business listing-style business profiles with information like address, hours, and phone number. So, most of this brings Twitter more in line with the rest of the social media landscape.

A notable difference is the way Twitter will handle profile badges. This will include labels that should help user experience across the platform, such as labeling bot profiles (“Automated Account”).

Once available, businesses should act quickly to take advantage of these new offerings. Stay tuned!

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Twitter testing full-image display (SocialMediaToday)

• Instagram testing a “Hide Like Counts” feature (SocialMediaToday)

• Preparing Snapchat advertisers for iOS 14 changes (Snapchat Business blog)

• Twitter testing an 'Undo' option (Social Media Today)

• Twitter’s conversation settings for ads include a no-reply feature (Twitter blog)

• Q&A rolls out to all TikTok creators (TikTok Newsroom)

• Desktop calling comes to WhatsApp (WhatsApp blog)

• Pinterest Pins can now be interactively embedded into OneNote and Word (Microsoft Tech Community blog)

• LinkedIn creating an Upwork/FIverr-style freelancer marketplace (The Information *login wall*)

• Instagram Lite coming to more than 170 countries (FB Newsroom)

• Live Rooms on Instagram to now support up to 4 live participants (Instagram blog)

• Facebook cracking down on groups to slow political disinformation (CNBC)

• Clubhouse announces “Creator First” accelerator program (Clubhouse blog)

Stories & Analysis

• Clubhouse Is Booming. So Is the Ecosystem Around It (Wired)

• Bots hyped up GameStop on major social media platforms, analysis finds (Reuters)

• Inside Walmart's growing TikTok strategy – Glossy (Glossy)

• Lesson of the Day: ‘Your Loved Ones, and Eerie Tom Cruise Videos, Reanimate Unease With Deepfakes’ (NYTimes)

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