Dooley Social Studio

Strategy

We craft customized social media strategies that align with your brand’s goals and resonate with your target audience. From organic content to influencer partnerships, our approach ensures every conversation, platform, and piece of content serves a purpose, driving meaningful engagement and results.

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Tailored Strategies that Drive Results

Strategy is the backbone of your social media success.

We’ll begin by deeply understanding your brand’s objectives and the unique journey of your target audience. Through this empathy-driven approach, we craft strategies that not only resonate with your audience but also drive meaningful engagement across every platform.

Our strategic process is comprehensive, ensuring that every conversation, content piece, and campaign is purposefully aligned with your goals. By continuously refining our strategies based on data and performance, we help your brand stay ahead of trends and deliver sustained results.

What are the components of a sound strategy?

Audience Research

We dive deep into your target audience’s demographics, psychographics, and behaviors to ensure your content hits the mark.
  • Conduct in-depth demographic and psychographic analysis.
  • Segment the audience for targeted engagement strategies.
  • Map the customer journey to tailor content at each stage.
  • Utilize data-driven insights to refine audience profiles.

Platform Focus

We strategically select platforms that offer the best opportunities for your brand, ensuring your message reaches the right people in the right places.
  • Identify "must-win" platforms for bespoke content creation.
  • Determine "play" platforms for optimized cross-posting.
  • Analyze platform-specific trends to enhance engagement.
  • Ensure consistent brand voice across all channels.

Content Planning

We create a cohesive content plan that aligns with your brand’s voice and meets your audience where they are in their journey.
  • Develop a content calendar that includes type, tone, and format.
  • Align content with audience needs at every stage of the journey.
  • Incorporate trending formats and timely topics for relevance.
  • Plan for a mix of educational, entertaining, and promotional content.

Goal Setting

We set clear, measurable goals to guide your social media efforts and ensure every action is driving towards success.
  • Define specific objectives such as brand awareness or conversions.
  • Tie goals to key performance indicators (KPIs) for tracking.
  • Establish benchmarks for ongoing performance evaluation.
  • Adjust goals and strategies based on real-time data insights.

Competitive Analysis

Stay ahead of the curve with a comprehensive analysis of your industry and competitors, informing strategic decisions.
  • Benchmark your brand against key competitors.
  • Identify industry trends that can impact your strategy.
  • Uncover opportunities for differentiation.
  • Regularly update analysis to keep your strategy current.

Media Forecasting

We predict and plan your media spend to ensure your budget is used efficiently and effectively.
  • Analyze past performance and current trends for accurate forecasting.
  • Allocate budget across platforms to maximize ROI.
  • Anticipate market shifts and adjust spending as needed.
  • Optimize media mix to balance reach and engagement.

Influencer Collaboration

Amplify your brand’s message with authentic partnerships that resonate with your audience.
  • Identify influencers whose values align with your brand.
  • Plan and execute influencer campaigns to enhance engagement.
  • Monitor influencer performance and impact on brand goals.
  • Integrate influencer efforts with overall strategy for cohesive messaging.

Latest strategy work

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Messer Construction

30 qualified applications, 3 moving to first round interviews, 22% increase in organic search traffic to their career pages

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Joico

Delivering 119M Impressions, 545K Clicks and 12-18s Average Watch Times (6s Benchmark)

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Zotos

14 million impressions in the first week

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Tire Discounters

70% growth in Impressions, 2X Clicks , 40% reduction in CPM

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Gold Star Burger Week 2024

Impressions for Burger Week content increased 5X YoY with nearly 4.6M impressions.

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The Christ Hospital

40+ social ideas generated, 20+ Reels produced, 15 minute or less filming time per idea

Sara Jester, (Former) Marketing Leader - Rookwood Commons & Pavilion

“The Dooley Social Studio team is absolutely AMAZING! They are incredibly creative, engaging, dependable, and professional. Their level of planning and execution is by far superior to anything we have experienced.”

What's New?

We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!

Mastering the Market with Amy Hertsenberg

From emerging trends to core concepts, our Paid Media Director, Amy, breaks down complex topics into engaging, easy-to-understand discussions.

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Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209

info@dooleysocial.studio