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Meta has taken a bold step in the generative AI race by launching Meta AI, a powerful new tool now available across all of its platforms including Facebook, Instagram, WhatsApp, and Messenger. Meta AI integrates directly into the search bars of these apps, promising to enhance user interactions and streamline various tasks effortlessly.

According to Mark Zuckerberg, the new tools amount to “the most intelligent AI assistant that you can freely use.”

Meta AI is built on Meta’s advanced Llama 3 model.

The tool can be accessed in a few areas:

• The search bars of Facebook, Instagram, WhatsApp, and Messenger

• Within the news feeds

• During chats

• Via a stand-alone website, https://www.meta.ai/

Some of the ways Meta AI claims to differentiate itself from other tools like ChatGPT include:

• Use the “Imagine” feature for fast image generation—the image will actually start to appear as you type

• Generate animations

• Seamless integration into Meta’s apps

• Integrates Google and Bing search results in answers

Why it Matters

Meta AI is a significant new feature into which the company has invested enormous money and resources (not to mention reputation). If users adopt the feature, it could quickly become one of the most used AI tools across the internet.

For social media pros, Meta AI may prove useful in the areas of content management, advertising, and analytics—but only time and experimentation will tell.

Now is the best time to start exploring Meta AI by testing it in your daily social media tasks. Experiment with its capabilities to surface content and answers within the app to begin to understand how your audience will interact with it—and whether or not your brand may play a part in its results. You can then begin to harness these insights to refine your social media strategies.