Blog

A new “My Company” tab is coming to LinkedIn, promising to help your business build community within your organization.

This new tab brings elements of the Elevate platform directly into LinkedIn pages, for free. These new features include:

• Company updates for coworkers

• Company-curated content for employees to share

• Employee verification features (for Pages with more than 10 employees)

• Employee advocacy measurement tools

• Celebrate new hires and milestones

• Interact with trending posts from coworkers

This update is also rolling out along with a new Lead Gen Forms feature for Product Pages feature, which allows companies to showcase the products they sell.

Why it matters

In short, these updates lower the bar to begin a robust employee engagement strategy. The effort investment has now gone down, and the returns could be quite high:

Employee advocacy is a major avenue for improving reach and engagement on social media, especially on LinkedIn—a platform where employees are increasingly willing to engage with their employers’ brands. LinkedIn data shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization's Page content vs. other brands’ content.

LinkedIn also says that engaged employees influence:

• 8x more Company Pageviews

• 4x more Company Page followers

• 7x more job views

• 4x more job applications

These new features offer exciting new tactics for improving marketing efforts on the channel.

For more information check out the My Company Tab overview PDF.

Related Social Media News

Check out all the latest updates you need to know about below. You cal also view all recent posts.

Blog

Improve Reels Reach by Staying Under 90 Seconds (and Other Tips)

Insights into Facebook's Top Content: What We've Learned from the "Widely Viewed Content Report"

Introducing Maven: The Serendipity-Focused Social Media App

Meta Launches its Own GenAI Chat Tools Within Facebook and Instagram

Meet AirChat: The New Voice-First Social Media App

TikTok Ban Signed—Now What?

Poking is Back – Facebook is Reviving a Quirky Old Feature

Instagram is Developing a Private, Shared Reels Feed for Friends

Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Twitter testing full-image display (SocialMediaToday)

• Instagram testing a “Hide Like Counts” feature (SocialMediaToday)

• Preparing Snapchat advertisers for iOS 14 changes (Snapchat Business blog)

• Twitter testing an 'Undo' option (Social Media Today)

• Twitter’s conversation settings for ads include a no-reply feature (Twitter blog)

• Q&A rolls out to all TikTok creators (TikTok Newsroom)

• Desktop calling comes to WhatsApp (WhatsApp blog)

• Pinterest Pins can now be interactively embedded into OneNote and Word (Microsoft Tech Community blog)

• LinkedIn creating an Upwork/FIverr-style freelancer marketplace (The Information *login wall*)

• Instagram Lite coming to more than 170 countries (FB Newsroom)

• Live Rooms on Instagram to now support up to 4 live participants (Instagram blog)

• Facebook cracking down on groups to slow political disinformation (CNBC)

• Clubhouse announces “Creator First” accelerator program (Clubhouse blog)

Stories & Analysis

• Clubhouse Is Booming. So Is the Ecosystem Around It (Wired)

• Bots hyped up GameStop on major social media platforms, analysis finds (Reuters)

• Inside Walmart's growing TikTok strategy – Glossy (Glossy)

• Lesson of the Day: ‘Your Loved Ones, and Eerie Tom Cruise Videos, Reanimate Unease With Deepfakes’ (NYTimes)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

Subscribe to Our Newsletter →