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New Samsung TVs in the US will soon have the TikTok app built-in.

Could this usher in a new viewing experience trend for social videos?

The TikTok-Samsung partnership deal was announced in December, and has already led to TikTok enabled smart TV viewing in Europe. Now, this functionality is also coming to the US. This is a move that interestingly pairs with the Samsung Sero TV’s ability to rotate to vertical mode.

Why it matters

Could videos made for social media soon become as normal to watch on the big-screen as Netflix and cable?

Of course, you can already watch social videos on your TV via various streaming options such as Apple AirPlay. But, the direct integration makes the experience more seamless, with made-for-TV features such as “For You” and “Following” feeds. You can even watch TikTok videos without a TikTok account.

There are also revenue/advertising implications, as mentioned in SocialMediaToday. YouTube, for example, offers TV-specific ad placement options like Masthead Ads.

This could be a trend worth keeping an eye on.

Related Social Media News

Check out all the latest updates you need to know about below. You cal also view all recent posts.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Twitter testing full-image display (SocialMediaToday)

• Instagram testing a “Hide Like Counts” feature (SocialMediaToday)

• Preparing Snapchat advertisers for iOS 14 changes (Snapchat Business blog)

• Twitter testing an 'Undo' option (Social Media Today)

• Twitter’s conversation settings for ads include a no-reply feature (Twitter blog)

• Q&A rolls out to all TikTok creators (TikTok Newsroom)

• Desktop calling comes to WhatsApp (WhatsApp blog)

• Pinterest Pins can now be interactively embedded into OneNote and Word (Microsoft Tech Community blog)

• LinkedIn creating an Upwork/FIverr-style freelancer marketplace (The Information *login wall*)

• Instagram Lite coming to more than 170 countries (FB Newsroom)

• Live Rooms on Instagram to now support up to 4 live participants (Instagram blog)

• Facebook cracking down on groups to slow political disinformation (CNBC)

• Clubhouse announces “Creator First” accelerator program (Clubhouse blog)

Stories & Analysis

• Clubhouse Is Booming. So Is the Ecosystem Around It (Wired)

• Bots hyped up GameStop on major social media platforms, analysis finds (Reuters)

• Inside Walmart's growing TikTok strategy – Glossy (Glossy)

• Lesson of the Day: ‘Your Loved Ones, and Eerie Tom Cruise Videos, Reanimate Unease With Deepfakes’ (NYTimes)

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