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A new feature called Stitch is empowering TikTok users to build off of other people’s creativity. The result is unique video clips of fun remixes and more.

Here’s how to use the Stitch feature on TikTok:

Where to find the Stitch button in the TikTok app interface.

• When you see a video you'd like to Stitch, and hit the “Send to” button, then click “Stitch.”

• Select up to five seconds from the video. You can trim the clip to your preferred duration.

• Record your addition to the Stitched clip.

• Users can also use their settings to allow content to be stitched (or not) on the Privacy and Safety page of the app.

Here are a few examples of the Stitch feature in action. 🙂

Why it matters

Stitch is similar to the Duet feature of TikTok, which allows users to create content that appears side-by-side with an existing video. Stitching also allows for this kind of “expanded storytelling:”

“Like Duet, Stitch is a way to reinterpret and add to another user’s content, building on their stories, tutorials, recipes, math lessons, and more.”

— TikTok

As explained by SocialMediaToday, “Duets and remixes have become a key part of how users interact and engage on the platform.” TikTok is doubling down on the idea of collaborative content in a way that may be very appealing to user.

(Of course, this feature could be out of reach for us here in the U.S. before long. Read more about the potential TikTok ban in our August updates.)

Related News

This month, we’ve also got you covered on these important social media news items:

Blog

Twitter adding new Reply settings, plus Trend context

Introducing NewNew, a new social network like “TikTok meets Facebook”

TikTok’s new Stitch feature lets users build off of other videos

Facebook Campus - A separate, student-focused Facebook

Also in the news:

• TikTok has chosen Oracle as U.S. ‘technology partner,’ rejecting Microsoft’s bid (Washington Post)

• Facebook launches free 'paid online events' for SMBs and others (Search Engine Land)

• Celebs Are Quitting Facebook And Instagram For A Day To Protest Hate Speech (BuzzFeed News)

• Introducing a Forwarding Limit on Messenger (FB News)

• Introducing New Online Courses For Community Building (FB Community blog)

• Introducing New Authenticity Measures on Instagram (IG blog)

• Announcing More Access to Instagram Checkout and New Shops Features (IG blog)

• 5 Companies Driving the Diversity Discussion on LinkedIn (LinkedIn talent blog)

• How Netflix Adjusted Its Employer Branding to Reflect the Current Reality (LinkedIn talent blog)

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