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NewNew is a—yep—new social network created by Courtne Smith intended to focus on shared video and visual interests and invite-only chat groups.

As explained in TechCrunch, the app comes from Courtne Smith, a former member of Drake’s “entourage” who has also launched hair products and a giveaway game called Suprize. The driving force behind NewNew seems to be a focus on two trends in the social space: memes (videos, images) and private/semi-private communities and messaging spaces.

NewNew is currently being promoted on the Apple app store with a focus on "secret chats:”

“NewNew is the ONLY place to start invite-only chat groups with a secret code, and vote on what you love and hate with your friends.”

— NewNew on the App store

NewNew app logo

Here’s how the NewNew app works:

• Private chatting (aka “secrets”) are invite-only. Each chat has a secret code determined by the chat’s creator.

• Share a favorite video to start a secret with as many or as few people as you want.

• Videos can be shared from other platforms: TikTok, Instagram, YouTube, Triller, Pinterest, Snapchat, Dubsmash, iMessage, WhatsApp, Facebook, etc.

• Voting is key to see what’s most popular in the group.

Why it matters

If it catches on… You will want to know about it!

For now, it’s probably best to watch and see where things go from here. 😜

Related News

This month, we’ve also got you covered on these important social media news items:

Blog

Twitter adding new Reply settings, plus Trend context

Introducing NewNew, a new social network like “TikTok meets Facebook”

TikTok’s new Stitch feature lets users build off of other videos

Facebook Campus - A separate, student-focused Facebook

Also in the news:

• TikTok has chosen Oracle as U.S. ‘technology partner,’ rejecting Microsoft’s bid (Washington Post)

• Facebook launches free 'paid online events' for SMBs and others (Search Engine Land)

• Celebs Are Quitting Facebook And Instagram For A Day To Protest Hate Speech (BuzzFeed News)

• Introducing a Forwarding Limit on Messenger (FB News)

• Introducing New Online Courses For Community Building (FB Community blog)

• Introducing New Authenticity Measures on Instagram (IG blog)

• Announcing More Access to Instagram Checkout and New Shops Features (IG blog)

• 5 Companies Driving the Diversity Discussion on LinkedIn (LinkedIn talent blog)

• How Netflix Adjusted Its Employer Branding to Reflect the Current Reality (LinkedIn talent blog)

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