Blog
Welcome to our blog! Stay up-to-date on the latest news, trends, and insights from our team!
Social media looks back at 2021 (and predicts 2022)
December 24, 2021
Like last year, 2021 was a time when people took to social media in order to feel more connected with each other.
As we wrap up another year, social media companies are again taking the opportunity to look back and report on what stands out from the past 12 months. Some are also providing predictions for what we can expect in 2022.
Below, find a quick rundown of all the “lookbacks” (and “look forwards”?) we think you should know about.
Enjoy!
Pinterest Predicts 2022 – Pinterest is a great profile for trend predicting: They say that 8 out of 10 predictions from 2021 came true! For next year, they’re seeing a future that includes trends like “Barkitecture,” Goth fashion revival, and curved designs in the home. Check out the full report here.
We wanted to lead off with the Pinterest report because we recently had the chance to hear personally from Zak Kirchner, the Head of Consumer Brand Research at Pinterest, at our December 2021 Social Media Show and Tell event!
#OnlyOnTwitter - Best Tweets and Trends of 2021 – This post from the Twitter Marketing blog covers the most liked and most retweeted Tweets of the year, including in categories like movies, sports, and more. Spoiler alert: one of the top tweets of the year is below, marking “that fateful day in October” when Facebook went down and people flocked to Twitter instead. (See also: Best of Tweets 2020.)
hello literally everyone
— Twitter (@Twitter) October 4, 2021
The state of social intelligence: 2021 year in review – Explore four analytics themes identified by Twitter’s Lead Product Solutions Sales Manager in conversation with other brands, including: (1) “The great consolidation” of digital operations, (2) “The strategic acquisition” as vendor companies brought on new capabilities, (3) “The death of the social silo” as the social listening instustry broadens to a “consumer intelligence” label, (4) the growth of the social intelligence profession (and the challenge in finding talent in the meantime), and (5) the evolution from question-based to observation-focused market research. (Here’s the 2020 year in review, too.)
Download the 2022 Twitter Planner – Not a review or a trend prediction, but this could be a helpful PDF worksheet for those of you actively planning your social posting plans for the new year!
Instagram / Facebook / Meta
2022 Instagram Trend Report – New this year is what promises to be the “first edition” of an annual Trends report from the team at Insta. Check out the PDF to explore insights across categories like fashion, shopping, memes, and wellness.
(See also: last year’s review of How Memes Were the Mood of 2020.)
21 Community Leaders Who Inspired Us in 2021 – Need community management inspiration? Check out this roundup of successful Facebook Group leaders from the past year.
Facebook and Instagram roll out personalized 'Year in Review' features – Read about the “Spotify Wrapped”-style features available this year in Facebook and Insta, via TechCrunch.
2021: A Year in Review – In this roundup, “look back at some of the ways people came together on Facebook app and Instagram in 2021.” This roundup hones in on trending topics in Turkey and Kenya. (Check out the 2020 Year in Review and Top Pop Culture Moments.)
TikTok
Year on TikTok: 2021-of-a-kind – It was a big year for TikTok! Catch up on some of the biggest trends including the top creators and videos “that make up some of this year's biggest moments,” like drone dancing, a joyful fox, or Chef Puff the NYC cat chef.
(See also: 2020’s “Year on TikTok: Top 100”.)
@tiktokJoin us as we celebrate the trends, moments and movements that made 2021-of-a-kind. Thank you for being part of the #YearOnTikTok !
♬ Year On TikTok 2021 - TikTok
Here are a few more roundups from TikTok you might be interested in:
Future of work: Our predictions for 2022 – This hub includes curated list of LinkedIn writers’ articles predicting the trends and predictions for talent, big ideas, marketing, and cybersecurity. The list includes:
5 trends that will impact your sales team, tech stack, and strategy in 2022
4 Things Marketers Need to Know to Future-Proof Their 2022 Strategy
How 2022 Will Make Cybersecurity Mainstream: Shifting Mindsets and Being Secure by Default
Why 2021 was the “Year of the Creator” – Here’s a compelling final edition of the “Creator Weekly” newsletter from Daniel Roth, the Editor in Chief and VP at LinkedIn.
LinkedIn Top Voices 2021 – Check out this year’s list of LinkedIn influencers making an impact on the platform. The link above covers Entrepreneurship and Small business. This “Next Gen” list covers awesome influencers specifically in India.
(See also: LinkedIn Top Voices 2020.)
Snapchat
Snap's 'Lens on the Year' Report – Check out this first edition of Snapchat’s “celebration of the Lenses that revolutionized the way Snapchatters created, explored, learned and played in 2021.” View the full PDF report here.
(See also: Snapchat’s Friendship Report 2020.)
YouTube
2021's top trending videos and creators – Check out the top content on YT this year, including “I Spent 50 Hours Buried Alive.” The list also covers the top creators, breakout stars, music videos, and Shorts. There’s also a blog write-up here.
Google Business Profiles Will Now Display Third Party Social Media Posts
Here are a few more shareworthy items we’ve been reading…
Channel Updates & News:
TikTok is Getting Into the Restaurant Business in 2022 (Bloomberg)
2022 Twitter planner (Twitter for Business)
YouTube Looks to Highlight Places Mentioned in Videos, Adds 'Collections' to Help Sort Subscriptions (Social Media Today)
Snap launches Story Studio, a standalone video editing app for mobile - The Verge (The Verge)
Update: Creator Mode now offers access to LinkedIn Live and Newsletters (LinkedIn blog)
An AI tool to animate children’s drawings (Facebook Tech Blog)
Introducing 523: the Snap Content Accelerator Program (Snap newsroom)
You can now follow topics on Clubhouse (Clubhouse blog)
LinkedIn's new app to help professionals in China find jobs (LinkedIn blog)
Stories & Analysis
New Twitter CEO wants the company to move faster (The Verge)
Twitter acquires Quill, a would-be Slack rival; team will work on DMs as Quill shuts down (Tech Crunch)
TikTok Tests New Desktop Live-Streaming App, Focused on Gaming Streamers (Social Media Today)
Instagram's Coming Chronological Feed May Not Work How You Expect (Social Media Today)
Pinterest Acquires Video Creation and Editing App Vochi (AdWeek)
Creators changing the game with longer videos on TikTok (TikTok newsroom)
How the Copycats Came for Clubhouse (NYTimes)
Looking for More Social Media Help?
The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Mastering the Market with Amy Hertsenberg
From emerging trends to core concepts, our Paid Media Director, Amy, breaks down complex topics into engaging, easy-to-understand discussions.
Sign-up to our Newsletter
Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209