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Websites can now do more with embedded Instagram content, and shared posts on Twitter are getting a makeover!

The enhancements include:

Embeddable profiles

You can now not only embed Instagram posts on websites, but you can embed a preview of the entire profile with up to 6 of the most recent images included.

Let’s test this out with the Dooley Social Studio IG profile:

View this profile on Instagram

Dooley Social Studio (@dooleysocialstudio) • Instagram photos and videos

Not bad. :)

Improved Twitter share previews

Now, a Tweet that includes a link to a public Instagram post will display an image preview. This will function as a “Twitter Card” with a thumbnail of the post. According to Insta, all types of posts except for Stories (for now) will be eligible, including Feed posts, like Photos, Videos, Carousels and Reels.

🎉 New Features 🎉We’ve rolled out some pretty fun new features this week that I wanted to share with you: - #IGPlayback - Reels Visual Replies - Profile Embed (US only for now) Any new features you’d like to see? Let me know! 👇🏼 pic.twitter.com/p8mvtJn4kA

— Adam Mosseri (@mosseri) December 16, 2021

Why it Matters

These new features make it easier to share Instagram content outside the platform in a high-quality way. This may reflect a “catch up” attempt for Instagram. Twitter has led the way in this regard, and you can see the success of the approach when you look at how often Tweets get embedded in news and blog articles.

This could also be a great way for Instagram influencers to be featured on partner websites.

Related Social Media News

Check out our latest social media updates below, or view all posts.

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Meet AirChat: The New Voice-First Social Media App

TikTok Ban Signed—Now What?

Poking is Back – Facebook is Reviving a Quirky Old Feature

Instagram is Developing a Private, Shared Reels Feed for Friends

Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• TikTok is Getting Into the Restaurant Business in 2022 (Bloomberg)

• 2022 Twitter planner (Twitter for Business)

• YouTube Looks to Highlight Places Mentioned in Videos, Adds 'Collections' to Help Sort Subscriptions (Social Media Today)

• Snap launches Story Studio, a standalone video editing app for mobile - The Verge (The Verge)

• Update: Creator Mode now offers access to LinkedIn Live and Newsletters (LinkedIn blog)

• An AI tool to animate children’s drawings (Facebook Tech Blog)

• Introducing 523: the Snap Content Accelerator Program (Snap newsroom)

• You can now follow topics on Clubhouse (Clubhouse blog)

• LinkedIn's new app to help professionals in China find jobs (LinkedIn blog)

• Twitter Adds Auto Captions for All Video Uploads in Tweets (Social Media Today)

Stories & Analysis

• New Twitter CEO wants the company to move faster (The Verge)

• Twitter acquires Quill, a would-be Slack rival; team will work on DMs as Quill shuts down (Tech Crunch)

• TikTok Tests New Desktop Live-Streaming App, Focused on Gaming Streamers (Social Media Today)

• Instagram's Coming Chronological Feed May Not Work How You Expect (Social Media Today)

• Pinterest Acquires Video Creation and Editing App Vochi (AdWeek)

• Creators changing the game with longer videos on TikTok (TikTok newsroom)

• How the Copycats Came for Clubhouse (NYTimes)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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