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Snapchat has announced a new ‘Quick Tap to Snap’ feature that will appear prominently on the lock screens of Google’s new Pixel 6 and Pixel 6 Pro smartphones.

Us 🤝 @Snapchat #Pixel6 is the fastest phone to make a Snap thanks to Quick Tap to Snap!And check out Pixel lenses and other exclusive features too!#Pixel6Launch pic.twitter.com/94trIxzHzk

— Made By Boo-gle (@madebygoogle) October 19, 2021

Here’s how it works:

By tapping the back of your phone, you can create Snaps and play with Lenses directly from the lock screen, without having to unlock your phone. Once a Snap is ready to share, log in to your phone’s lock screen to directly unlock the full app experience.

Snap and Google are also teaming up on future features and products, including:

• Exclusive augmented reality Lenses

• Pixel/Snapchat support for Ultra Wide Angle photos

• Pixel/Snapchat support for Live Translate to talk to your friends in more than 10 languages, and translate conversations in real-time

Why it Matters

According to Engadget, Snap CEO Evan Spiegel described the Quick Tap to Snap feature as "Pixel-first" feature—which suggests it could be something seen on other devices like iPhone in the future.

But for now, the partnership between Google and Snapchat is worth keeping an eye on. Snap has been investing in AR and VR for years, with a bit of a rivalry forming between Snap and Facebook. A partnership with other tech giants could give Snap an edge when it comes to certain aspects of the social landscape in the coming years.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Facebook is planning to rebrand the company with a new name (The Verge)

• Twitter Adds Revue Newsletter Subscription Cards in Tweets (Social Media Today)

• Facebook Launches Reels on Facebook to US Users (Social Media Today)

• Universal Search, Clips, and Replay coming to Clubhouse (Clubhouse blog)

• One year of YouTube Shorts — what we've learned so far (YouTube blog)

• Bringing Tips to everyone (Twitter blog)

Stories & Analysis

• The Facebook Papers, explained (Washington Post)

• Halloween Search Trends (Pinterest newsroom)

• 5 top YouTube Search Questions Answered (YouTube Creator Insider channel)

• Facebook explains how its October 4th outage started (Engadget)

• The Global, Gen Z–Influenced Rise of Horoscope and Astrology Podcasts (Spotify blog)

• Inside Facebook's struggle to keep young people (The Verge)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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