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Instagram recently moved away from the “Swipe Up” link style in Stories.

Now, the new Link Sticker is also available to everyone!

According to TechCrunch, the decision to roll this our universally was based on Instagram’s desire to cater to the needs of creators and bussinesses.

“We made this decision based on feedback we heard from the community about how impactful it would be for creators and businesses of all sizes to benefit from link sharing to grow in the same way larger accounts do.”

— Instagram

Here’s how to use the link stickers:

• Capture or upload content to your story

• Select the sticker tool from the top navigation bar

• Tap the “Link” sticker to add your desired link and tap “Done”

• Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations

Why it Matters

Story links have, since their inception, been limited to businesses and high-profile creators. This change will make it MUCH easier for small and medium sized businesses to direct traffic from Instagram to their websites and other content.

It’s worth noting, however, that linking from Instagram posts is still a no-go. So don’t get rid of those “Link in bio” strategies just yet.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Facebook is planning to rebrand the company with a new name (The Verge)

• Twitter Adds Revue Newsletter Subscription Cards in Tweets (Social Media Today)

• Facebook Launches Reels on Facebook to US Users (Social Media Today)

• Universal Search, Clips, and Replay coming to Clubhouse (Clubhouse blog)

• One year of YouTube Shorts — what we've learned so far (YouTube blog)

• Bringing Tips to everyone (Twitter blog)

Stories & Analysis

• The Facebook Papers, explained (Washington Post)

• Halloween Search Trends (Pinterest newsroom)

• 5 top YouTube Search Questions Answered (YouTube Creator Insider channel)

• Facebook explains how its October 4th outage started (Engadget)

• The Global, Gen Z–Influenced Rise of Horoscope and Astrology Podcasts (Spotify blog)

• Inside Facebook's struggle to keep young people (The Verge)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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