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Several new features have been rolling out in recent weeks on Pinterest. Let’s take a look at two biggies: the Watch tab and Idea Pin Takes.

New “Watch” Tab Experience

The Pinterest app will now be split into two tabs:

• Browse, for the typical feed-style posts, and

• Watch, which highlights “Idea Pins.”

Formerly called “Story Pins,” Idea Pins consist of a series of images or short videos that tell a story. (It seems that Pinterest renamed this feature to “Idea Pins” to help differentiate them from the ephemeral nature of Stories on other platforms, since Idea Pins should have a longer shelf life.)

The Watch tab is a full-screen feed allowing you to scroll throw the feed and interact as desired.

Learn more about how to interact with the new Pinterest home feed.

Introducing “Takes” for Idea Pins

Whenever a creator shares an Idea Pin, users will now be able to post a “take” to show their personal spin on the idea.

Here’s how it works:

1. Tap an Idea Pin to open it

2. Tap the rectangle in the bottom-right corner of the Pin

3. Tap Create your take

You’ll then be taken to a new composition view, where you’ll be able to create a new Idea Pin. Here are some of the things to know at this stage:

• Before you create an Idea Pin, you’ll need to accept and agree to the Creator Code, a pledge to follow Pinterest’s guidelines.

• You can include between 1 and 20 images or videos in your Idea Pin.

• There are plenty of design tools built into the editor: use effects, mention people, tag products, or record videos.

• You will be ablt to add a Title, choose a Board to pin it to, include up to 10 tags (hashtags), toggle comments on or off, and add a list (which is for notes or things like supplies and ingredients).

The new feature is being promoted with a “Create Your Take” campaign featuring J Lo and other celebrities. The company hopes it will be a great way for users to connect with Pinterest’s rich Creator community.

Learn more about how to share an Idea Pin Take.

Why it Matters

These new features are being interpreted as a way for Pinterest to “Take on TikTok:” Idea Pin Takes are similar to the Stitch feature on TikTok, and the Watch tab is certainly a very TikTok-y feed experience.

The test here will be whether or not Pinterest’s core users adopt these new features. This could be a great way to add new interest and engagement opportunities to the app. Or, it could be rejected. Time will tell!

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Channel Updates & News:

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• Universal Search, Clips, and Replay coming to Clubhouse (Clubhouse blog)

• One year of YouTube Shorts — what we've learned so far (YouTube blog)

• Bringing Tips to everyone (Twitter blog)

Stories & Analysis

• The Facebook Papers, explained (Washington Post)

• Halloween Search Trends (Pinterest newsroom)

• 5 top YouTube Search Questions Answered (YouTube Creator Insider channel)

• Facebook explains how its October 4th outage started (Engadget)

• The Global, Gen Z–Influenced Rise of Horoscope and Astrology Podcasts (Spotify blog)

• Inside Facebook's struggle to keep young people (The Verge)

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