Gold Star Burger Week
Burger Week 2024
Overview
Gold Star is a multi-location restaurant founded by the Daoud brothers that serves Cincinnati-style chili along with a variety of other, high-quality menu items.
We partnered with them to increase awareness of their participation in Burger Week and promote their "Free Burgers for a Year" campaign.
Our primary focus was on the creative strategy in order to bolster impressions while also maintaining engagement rate. We optimized our post frequency and content format mix across prioritized platforms, which resulted in a 5x increase in impressions.
Services
- Strategy - Goal Setting
- Content - Strategy and Planning
- Content - Graphic Design and Static Content
- Content - Content Optimization and Publishing
- Media - Campaign Planning & Buying
- Media - Performance Monitoring
- Analytics - Performance Tracking and Reporting
“5x increase in impressions, 3x more impressions per post and 50% increase in contest entries.”
Ashley Kruger, Senior Strategist
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Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209