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A new partnership between Pinterest and eCommerce platform WooCommerce promises to make selling products on Pinterest seamless and lightning quick.

Selling products has been a major focus for Pinterest in recent months. In addition to last year’s partnership with Shopify, the new partnership with WooCommerce—a tool used by 3.6 million merchants, primarily as a WordPress plugin—is perhaps the biggest move yet.

The key to the partnership is a new Pinterest extension for anyone using WooCommerce that offers a few key features:

• Turn your entire catalog into shoppable Product Pins

• Easy to install

• Monitor interactions to track best-selling and most-saved items

• Automatically update details like pricing and product availability

• Beta access to the newest Pinterest API for building custom Shoppable Pins—that can be viewed outside the app

• Easily add the Save to Pinterest button, letting shoppers pin products from your website

Why it Matters

For anyone using WooCommerce, taking advantage of the potential of Pinterest is now easier than ever.

Even if you’re not a WooCommerce merchant, these updates are important to keep in mind when monitoring Pinterest’s ongoing changes. The platform is becoming more and more focused on shopping and product discovery. Keep this in mind as you consider future campaigns on the platform.

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