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"What would it feel like if Tinker Bell were your personal photographer?” Snapchat can now sell you the answer for about $230.

Meet the selfie drone.

Pixy is the newest hardware product from Snap, the company that brought us Snapchat as well as Spectacles and other products. Described as “your friendly flying camera,” and a “pocket-sized, free-flying sidekick,” the Pixy offers these key features:

• No controller: Pixy operates with 4 preset flight paths (including hover, reveal, follow, and orbit)

• Use settings to tweak the flight patterns

• Finds its way back to you and lands in your hand

• Wirelessly syncs content into your Snapchat Memories

• Use Snapchat to edit, add Lenses, and share to Snapchat Stories, Chat, or Spotlight (or to any other platform)

Want to get one for yourself? The Pixy can be purchased today at Pixy.com.

Why it Matters

Ever since Snapchat officially became Snap, the company has labeled itself “a camera company.” The introduction of Pixy is one more step in making that somewhat aspirational moniker a reality.

The drone idea may be surprising, but it also fits with Snap’s focus on augmented reality (CEO Evan Speigel even recently threw shade at the concept of a metaverse as “ambiguous and hypothetical”). Additionally, the product provides an interesting value proposition: The $230 price point makes it a very affordable drone, and the autonomous flying makes control accessible for those who might not feel comfortable operating more elaborate drone setups.

How this impacts the social experience of Snapchat is still TBD. But if enough people start posting wild selfie-done footage, the FOMO might start to snowball…

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