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The newest editing tools on TikTok add new functionality for creating engaging videos.

The most exciting new feature is called GIPHY in Green Screen. Since Green Screen is one of the “most used effects on TikTok,” a new partnership with GIPHY will now allow backgrounds to include moving GIF-style videos.

“Whether looking for the perfect reaction GIF or showcasing an iconic meme, GIPHY in Green Screen unlocks exciting new opportunities for creativity and storytelling.”

— TikTok

The new features rolling out now also include:

• One-tap visual enhancement – A button that will improve exposure, low-light, and color correction instantly.

• New musical and animal voice effects – This fun tool allows you to “make any sound or voice from their videos sound like an animal or musical instrument” like a cat’s meow or a flute. This can be accessed with a “Voice Effects” button on the Editing page.

• High-quality uploading – You can now upload videos in up to 1080p HD. You just need to toggle the "Upload HD" setting on the Publishing page.

Why it Matters

TikTok continues to attract more users—and continues to offer new ways to create great, engaging content. If you’re not testing out TikTok yet, the time is now!

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• TikTok is Getting Into the Restaurant Business in 2022 (Bloomberg)

• 2022 Twitter planner (Twitter for Business)

• YouTube Looks to Highlight Places Mentioned in Videos, Adds 'Collections' to Help Sort Subscriptions (Social Media Today)

• Snap launches Story Studio, a standalone video editing app for mobile - The Verge (The Verge)

• Update: Creator Mode now offers access to LinkedIn Live and Newsletters (LinkedIn blog)

• An AI tool to animate children’s drawings (Facebook Tech Blog)

• Introducing 523: the Snap Content Accelerator Program (Snap newsroom)

• You can now follow topics on Clubhouse (Clubhouse blog)

• LinkedIn's new app to help professionals in China find jobs (LinkedIn blog)

• Twitter Adds Auto Captions for All Video Uploads in Tweets (Social Media Today)

Stories & Analysis

• New Twitter CEO wants the company to move faster (The Verge)

• Twitter acquires Quill, a would-be Slack rival; team will work on DMs as Quill shuts down (Tech Crunch)

• TikTok Tests New Desktop Live-Streaming App, Focused on Gaming Streamers (Social Media Today)

• Instagram's Coming Chronological Feed May Not Work How You Expect (Social Media Today)

• Pinterest Acquires Video Creation and Editing App Vochi (AdWeek)

• Creators changing the game with longer videos on TikTok (TikTok newsroom)

• How the Copycats Came for Clubhouse (NYTimes)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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