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Facebook announced an upcoming rollout of a very exciting, “most requested feature” for their suite of business tools: a way to publish and schedule Stories on mobile and desktop.

… Nice!!

This new feature is only available in the Facebook Business Suite (not Creator Studio). The Facebook Business Suite tool system was announced last year as an effort to better cater to the needs of small businesses.

Here’s how it works:

• Click “Create Story” in the home tab, or navigate to “Posts & Stories” in the Business Suite app on iOS,Android or desktop

• Create the Story

• Choose “Schedule later” to choose a publish date and time

• Find your scheduled content in the “Scheduled” list, where you can reschedule, delete, or publish now

The new feature also makes it easy to plan out Instagram and Facebook feed posts in one place. You can even save drafts for later that you’re not ready to schedule or publish yet.

Why it matters

Scheduling content is one of the most game-changing features a social media marketer can ask for. It has spawned countless apps from Hootsuite to Buffer and more.

Until now, scheduling Stories has been a challenge. Now that it’s available directly in the FB and Insta apps, we will all be taking a brand new approach to our strategies for Stories.

As the feature becomes more widely available, take time to consider how the ability to schedule Stories content can help you create more valuable experiences for your audience.

Related Social Media News

Check out all the latest updates you need to know about below. You cal also view all recent posts.

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Instagram is Developing a Private, Shared Reels Feed for Friends

Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Pinterest launches a “Creator Code” commitment (Pinterest blog)

• YouTube “Shorts” offers another TikTok-like experience (YouTube blog)

• Twitter Launches Full Support for 4K Images in Tweets (SocialMediaToday)

• Facebook is Now Suggesting Topics for Users to Follow in Feeds (SocialMediaToday)

• Twitter Introducing a Responsible Machine Learning Initiative (Twitter blog)

• Snapchat launches an LA Monuments AR experience (Snapchat newsroom)

• TikTok’s new immersive music creative effects (TikTok newsroom)

• Clubhouse introduced payments for creators (Clubhouse blog)

• Introducing auto captions on TikTok (TikTok newsroom)

• Twitter's rebranded ad product suite (Twitter blog)

Stories & Analysis

• New stats: Social Media Use in 2021 (Pew Research Center)

• Need an Angel Investor? Just Open Up Clubhouse (Wired)

• Unresponsive Facebook ad reps cause frustration (Digiday)

• Facebook being urged to scrap ‘Instagram for kids’ plans (NYTimes)

• Xbox wins Twitter’s brand bracket challenge (SocialMediaToday)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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