Dooley Social Studio

Blog

Welcome to our blog! Stay up-to-date on the latest news, trends, and insights from our team!

< Back to index

How to Use the New Snapchat Desktop App

July 27, 2022

After over 10 years of existence, Snapchat is finally coming to desktop.

The new web browser-based option announced by parent company Snap is now available at web.snapchat.com—but only on Chrome or Edge browsers.

Officially called Snapchat for Web, the new feature will allow people to interact with core features from their laptop or desktop computer. Key features include:

  • Send Snaps, messages, replies, and reactions

  • Make video calls

  • Messages will still delete in 24 hours

  • Lenses (coming soon)

The experience will be available globally “soon” but is currently only available to Snapchat+ users in the US, UK, and Canada, as well as all users in Australia and New Zealand (must be nice…).

Why it Matters

While some people did “hack” their way into Snapchat by using emulators, the native web app will make things much more seamless for those who want to Snap from the comfort of a home office or a laptop in a cafe.

By bringing Snapchat to larger devices, this new offering could make Snapchat a more holistic experience for its users. As mentioned by Social Media Today, many more people are working from home, “Snapchat likely sees more opportunity to maximize its connections by creating a separate web app.”

This could also be an awesome new opportunity for marketers who want an easier way to manage branded Snapchat accounts from their office environment.

What's New?

We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!

Mastering the Market with Amy Hertsenberg

From emerging trends to core concepts, our Paid Media Director, Amy, breaks down complex topics into engaging, easy-to-understand discussions.

Sign-up to our Newsletter

Thank you, please check your inbox for a confirmation link

Sorry, there was an problem, please try again

Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209

info@dooleysocial.studio