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Automatic Captions and Translations Coming to TikTok
July 27, 2022
In order to improve accessibility—and extend the reach of content beyond cultural borders—TikTok is rolling out new features to help automatically provide captions and translations in posts.
Here are all the new features included in this update:
Auto-generated captions – Previously only available on the creator side, now TikTok viewers can also turn on closed captions for videos when desired.
Auto-Captioning feature turned OFF and On.
Translations for captions, video descriptions, and text stickers – Text in these areas can now automatically be translated for users speaking a variety of languages, initially including English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish.
Captions in various languages.
TikTok text-based stickers, ORIGINAL vs. TRANSLATED.
Why it Matters
TikTok is famously (and, some are saying, problematically) a Chinese app with global reach and appeal.
This combined with an algorithm that is based entirely on interest and engagement signals presents unique opportunities for posts to travel quickly beyond borders. These new features could greatly extend the potential reach of popular TikTok posts past language barriers.
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Introducing: The Creator Collective
We've launched the Creator Collective, our curated network of vetted local and regional creators. Creators apply to join the Collective, and our team reviews every application. Once they're in, the relationship goes beyond one-off brand deals. Members get first access to paid opportunities, in-person meetups, virtual sessions with our team, and workshops built around what creators actually want to learn.
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