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On December 10, Twitter announced a new functionality that will make it simple to share Tweets directly into a Snap on Snapchat. They also said the functionality will soon be tested for sharing to Instagram Stories, too.

Oh snap! 👻Sharing Tweets directly to your Snapchat Stories is now easier than ever. Rolling out today on iOS! pic.twitter.com/0LIHQhmCKu

— Twitter (@Twitter) December 10, 2020

How it works

The function will be built into the Tweet sharing options, so it should be pretty seamless:

• Click “Share” on the Tweet you want to Snap

• Choose Snapchat in the tray of options

• Perfectly position the Tweet card in your Snap, and let it rip!

Sharing is caring! 😍🐦

— Snapchat (@Snapchat) December 10, 2020

Why it matters

This could be huge, especially if the ability to share into IG Stories actually pans out. Sharing screenshots or relevant Tweets seems to have been growing in popularity as a way to quickly create engaging content on non-Twitter platforms. Maybe you’ve seen a company who has shared a customer’s shoutout Tweet in an Instagram Story? In the future, this may become much more common place.

As alluded to in analysis on Social Media Today, this could also be a sign that social platforms are becoming more open to the idea of cross-platform sharing. This has not always been the case in the past, so things could get very interesting if this is a sign that things are changing more broadly.

Related News

This month, we’ve also got you covered on these important social media news items:

Blog

Social media looks back at 2020

You can now send Snaps directly to Twitter

New admin roles coming to LinkedIn Pages

Twitter's Fleets, One Month In

Snapchat "Spotlight" will pay the best TikTok-style meme creators

Here are a few more shareworthy items we’ve been reading…

Channel Updates & News:

• Instagram Tests Sharing Reels to Facebook's News Feed (SocialMediaToday)

• A 'community feed' is coming to Google Maps (Search Engine Land)

• How to print free Facebook Business posters (Facebook Help)

• Making it Easier to Shop on WhatsApp with Carts (Whatsapp Blog)

• Twitter Halts Test of Threaded Replies, Shuts Down Experimental twttr App (SocialMediaToday)

• Pinterest launches new board features focused on wellness pinning (Pinterest news)

• Help Your Neighborhood Shine with Nextdoor’s Cheer Map (Nextdoor blog)

• A new look and feel: introducing Foursquare Everywhere (Foursquare blog)

• Frequency Caps: Updates on how to make the most of your Twitter Ads (Twitter Blog)

Stories & Analysis

• How one teen got 98 million TikTok followers (The Atlantic)

• How social media algorithms "Optimize for Engagement” (Sparktoro blog)

• TikTok's new generation of millionaires: 'I did it 100% on my own' (Yahoo Finance)

• Q&A: What's next for Facebook in the antitrust case? (AP News)

• What TikTok Taught One Stand-Up Comic (NYTimes)

Looking for More Social Media Help?

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