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The Stories feature has officially rolled out on LinkedIn, making it the latest social platform to adopt the popular, narrative-focused content sharing style that first appeared on Snapchat in 2013 and has since been adopted by Instagram, Facebook, and most recently Pinterest. (Although in fact, the technique is being adopted outside of social media as “web stories” by the likes of Google and Wordpress!)

The LinkedIn feature may turn some heads, and even LinkedIn acknowledged in their announcement that they had to take “the time to understand how this format fits in the professional context.”

LinkedIn Stories are liveeeeeee pic.twitter.com/2IJzGuMXMy

— Allen Gannett (@Allen) September 24, 2020

“LinkedIn Stories are letting people replace those essential water cooler moments. ”

— Ryan Roslansky, CEO, LinkedIn

BTW, Stories was also announced in the context of a broader redesign of the app. Although the new look may not be immediately noticeable, there are some warmer colors as well as improved search filters and new illustrations to “showcase people with different abilities, diverse backgrounds and ethnicities, and a wide range of jobs and industries.”

Here’s how LinkedIn Stories works:

Open your LinkedIn app and touch the circle in the upper left corner to open the camera. From there, you have these options:

• Record video or take a photo

• Upload a video or still image

• Add a sticker and / or text (Check out AdWeek’s how to use the question of the day feature)

• Mention users with @

Why it matters

Whether you’re using LinkedIn for personal branding, for networking, or for driving engagement with your brand, this new feature has some serious real estate on the app.

Now… whether it catches on for the long term or not is still TBD. But, with a strategic approach, taking advantage of LinkedIn Stories while there still isn’t much competition for eyeballs could worth your time!

Interested in giving it a try? Here are some tips on how to use LinkedIn Stories to promote a business and your personal brand.

Related News

This month, we’ve also got you covered on these important social media news items:

Blog

New “Sounds” feature for adding music to Snaps

New Facebook Business Suite debuted globally

Instagram is integrating directly with FB messenger

LinkedIn has officially joined the Stories club

More noteworthy news items from this month:

• Twitter Adds New Prompts to Alert Users Before Sharing Any Tweet Flagged for Misinformation (Social Media Today)

• Twitter plans to change how image cropping works following concerns over racial bias (The Verge)

• Automatically share a WordPress blog post as a Twitter Thread (TechRadar)

• Our letter to creators: Inspire the world to act, not just double-tap (Pinterest Business Blog)

• Pinterest Integrates With Microsoft Edge Browser (AdWeek)

• Snapchat: How to Add Sounds to a Snap (AdWeek)

• Nextdoor’s Treat Map is Back with New Features for a Safe Halloween (Nextdoor Blog)

• Twitter updates policy on sharing hacked data after 'NY Post' mess (Mashable)

• YouTube Hashtags and How to Increase Video Views (Sprout Social)

• A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel (Buffer)

• Google Officially Releases Its Web Stories for WordPress Plugin (WPTavern)

• Paid Online Events for Small Business Recovery (FB news)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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