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In an effort to simplify and centralize content management across Facebook and Instagram, Facebook has launched a new Facebook Business Suite desktop and mobile app for publishing, messaging, and tracking analytics. The tool is designed specifically with small businesses (SMBs) in mind.

How to use the new Business Suite

Visit business.facebook.com on desktop and, if you’re eligible, you’ll be redirected to the new Business Suite tool. On mobile, download the Facebook Business Suite app (or open the Pages Manager App if you already have it, and you’ll be able to opt into Business Suite).

Then, you’ll have these tools and features available:

• View updates at a glance (alerts, messages, comments, and other activity)

• Set up personalized saved replies for common questions

• Post to Facebook and Instagram (draft, schedule, and publish)

• View Insights with metrics including reach and engagement

• Boost a post (Note: Facebook mentioned “this product is not currently meant for those using Ads Manager for advertising.”)

To learn more about Facebook Business Suite, visit the help center.

Why it matters

In reaction to the COVID-19 pandemic, Facebook is making strides to help SMBs who previously relied on foot traffic to more easily transition to doing business digitally. Hopefully, this tool will make it easier for some marketers to reach their audiences during trying times.

Related News

This month, we’ve also got you covered on these important social media news items:

Blog

New “Sounds” feature for adding music to Snaps

New Facebook Business Suite debuted globally

Instagram is integrating directly with FB messenger

LinkedIn has officially joined the Stories club

More noteworthy news items from this month:

• Twitter Adds New Prompts to Alert Users Before Sharing Any Tweet Flagged for Misinformation (Social Media Today)

• Twitter plans to change how image cropping works following concerns over racial bias (The Verge)

• Automatically share a WordPress blog post as a Twitter Thread (TechRadar)

• Our letter to creators: Inspire the world to act, not just double-tap (Pinterest Business Blog)

• Pinterest Integrates With Microsoft Edge Browser (AdWeek)

• Snapchat: How to Add Sounds to a Snap (AdWeek)

• Nextdoor’s Treat Map is Back with New Features for a Safe Halloween (Nextdoor Blog)

• Twitter updates policy on sharing hacked data after 'NY Post' mess (Mashable)

• YouTube Hashtags and How to Increase Video Views (Sprout Social)

• A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel (Buffer)

• Google Officially Releases Its Web Stories for WordPress Plugin (WPTavern)

• Paid Online Events for Small Business Recovery (FB news)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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