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LinkedIn is building on last year’s Articles for Pages feature with a new option to subscribe for regular updates.

Subscribers to a company Newsletter will opt-in for on-platform and/or email notifications when new content is published.

The “Follow” option rolled out as part of Creator Mode last year, a suite of tools to encourage personal brand growth and thought leadership centered on personal LinkedIn profiles. Now, Company Pages will have a similar opportunity.

LinkedIn says the benefits of using this feature include:

• Driving immediate reach

• Sustaining an engaged community

• Making it easier to draft and publish long-form content on LinkedIn

Why it Matters

This newest Publishing option makes the option to publish longer-form content on LinkedIn a bit more compelling by allowing companies to more directly build an audience.

The question for brands will be if it’s worth the time and effort to duplicate or transfer existing newsletters onto the platform (or to begin their new efforts on LinkedIn rather than, say, Mailchimp).

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• You can now search your Twitter DMS by keyword (@TwitterSupport)

• Meta Renames Ad Automation Tools (Social Media Today)

• New Tools to Help Group Admins Manage Misinformation (FB News)

• Snap buys brain-computer interface startup for future AR glasses (The Verge)

• Auto-generated captions coming to IG Feed videos (Instagram FB Page)

• Pinterest now lets you share Idea Pins (Pinterest Newsroom)

• Building a better Birdwatch (Twitter blog)

• “Wave Bar” lets you see and message online friends in Clubhouse (Clubhouse blog)

• TikTok nears Oracle deal in bid to allay US data concerns-sources (Reuters)

• Twitter Rolling Out New Image Alt Text Badge with Expandable Captions (Social Media Today)

• Twitter is Working on a New Podcasts Tab (Social Media Today)

• TikTok launches a music distribution platform, SoundOn (TechCrunch)

Stories & Analysis

• Facebook Advertisers Unexpectedly See Recovery After Apple Mess (The Information)

• Twitter Wants to Reinvent Itself, by Merging the Old With the New (NYTimes)

• Meta, TikTok Lead App Download Charts, While Snapchat Sees More Attention (Social Media Today)

• Snapchat turns off public 'heatmap' for Ukraine (The Verge)

• Guide: Turn Your Employer Brand Into a Growth Driver (LinkedIn marketing blog)

• Find the Top Skills by Role with 'Future of Skills' Data Tool (LinkedIn Talent Blog)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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