Blog

Instagram is now expanding the ability to tag products in posts to everyone in the US.

While Creators previously had this ability, the expansion provides an opportunity for shoppable products to reach and engage a wider audience than ever before.

How to Tag Products in an Insta Post

In order to tag a product in a post, you will need to tag a brand in the post first. You’ll then see product tagging options.

According to Tech Crunch, business owners will also receive a notification when one of their products has been tagged. Brands will have the option to revoke tagging abilities as well.

Why it Matters

Shopping continues to be a focus for Instagram’s leaders (and those at many other social apps) who want to make it easier for businesses to sell directly on the platform. This Social Commerce trend promises to continue to grow.

Related Social Media News

Check out our latest social media updates below, or view all posts.

Blog

Improve Reels Reach by Staying Under 90 Seconds (and Other Tips)

Insights into Facebook's Top Content: What We've Learned from the "Widely Viewed Content Report"

Introducing Maven: The Serendipity-Focused Social Media App

Meta Launches its Own GenAI Chat Tools Within Facebook and Instagram

Meet AirChat: The New Voice-First Social Media App

TikTok Ban Signed—Now What?

Poking is Back – Facebook is Reviving a Quirky Old Feature

Instagram is Developing a Private, Shared Reels Feed for Friends

Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• You can now search your Twitter DMS by keyword (@TwitterSupport)

• Meta Renames Ad Automation Tools (Social Media Today)

• New Tools to Help Group Admins Manage Misinformation (FB News)

• Snap buys brain-computer interface startup for future AR glasses (The Verge)

• Auto-generated captions coming to IG Feed videos (Instagram FB Page)

• Pinterest now lets you share Idea Pins (Pinterest Newsroom)

• Building a better Birdwatch (Twitter blog)

• “Wave Bar” lets you see and message online friends in Clubhouse (Clubhouse blog)

• TikTok nears Oracle deal in bid to allay US data concerns-sources (Reuters)

• Twitter Rolling Out New Image Alt Text Badge with Expandable Captions (Social Media Today)

• Twitter is Working on a New Podcasts Tab (Social Media Today)

• TikTok launches a music distribution platform, SoundOn (TechCrunch)

Stories & Analysis

• Facebook Advertisers Unexpectedly See Recovery After Apple Mess (The Information)

• Twitter Wants to Reinvent Itself, by Merging the Old With the New (NYTimes)

• Meta, TikTok Lead App Download Charts, While Snapchat Sees More Attention (Social Media Today)

• Snapchat turns off public 'heatmap' for Ukraine (The Verge)

• Guide: Turn Your Employer Brand Into a Growth Driver (LinkedIn marketing blog)

• Find the Top Skills by Role with 'Future of Skills' Data Tool (LinkedIn Talent Blog)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

Subscribe to our newsletter →