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Meet BeFake, an AI-driven social media app that's challenging the very notion of authenticity online. Launched by Alias Technologies, this latest social app is all about letting your imagination run wild and creating AI-augmented visuals that are anything but ordinary.

As you might have already guessed, it’s directly targeting BeReal. Their name as well as their messaging alludes to the BeReal phenomenon. Look no further than their tagline: “Why be real when you can BeFake?”

According to Yahoo Finance, BeFake is designed to be an “ingenious antidote to the conventional reality portrayed on existing social media platforms.”

It AI to transform text prompts into captivating visuals. You can go from snapping a regular selfie to creating an AI-augmented masterpiece that's as unique as you are.

Former Machine Zone CEO Kristen Garcia Dumont founded parent company Alias Technologies as an AI company. According to VentureBeat, she previously led the development of two of “the most profitable mobile social games globally,” including Game of War and MobileStrike.

“We believe authenticity can shine through fantasy as much as reality.

The whole point is that this is an antidote to BeReal. Being authentic is extremely stressful. ... [It] makes social way too hard.”

— Kristen Garcia Dumont, CEO of Alias Technologies

How It Works

Here are the key features:

1. Daily Prompts: Just like on BeReal, the app sends you a daily notification encouraging you to snap a pic.

2. AI Magic: Once you’ve got your photo, use a text prompt to let the AI know what you're envisioning.

3. Visual Transformation: The AI takes your prompt and turns it into an augmented visual.

4. Share and Shine: Post your creation and let your followers marvel at your creativity.

Ready to check it out for yourself? You can download BeFake on the App Store or Google Play.

Why it Matters

The theory behind BeFake is that people are growing tired of the same old, same old on social media. It's a counter-narrative to apps like BeReal, which focus on unfiltered, candid content. As Creative Bloq puts it, BeFake is "waging war on candid content" and encouraging users to give their lives “an AI lift.”

Whether or not people are truly craving “fakeness” is up for debate. But the integration of AI as a core offering could pique the interest of many people—and there’s no denying that this era is dominated by interest in AI.

Only time will tell if BeFake becomes an app worthy of the time of social media marketers. It's certainly a fresh take on user-generated content, and it offers a new way to engage audiences. If it catches on, BeFake could very well become a trendsetter in how we think about authenticity and creativity online.