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Instagram has just rolled out a series of new features for its “Reminder Ads,” aiming to enhance the user experience and provide advertisers with more tools to reach their audience effectively.

Initially launched in March, these handy ads allow users to opt-in for reminders about upcoming events, launches, or special moments they are interested in. They’re designed specifically for raising awareness as well as serving as a helpful reminder for users who have initial interest but might not remember otherwise.

By tapping the “Remind me” call-to-action, ad viewers get the option to schedule a reminder which will show up in their Instagram notifications at a pre-determined time. This makes it a perfect way to get people into a virtual event such as a livestream.

The new features just rolled out include:

• Stories placements – By running reminder ads in Stories, you can increase visibility and reach a broader segment of your audience.

• Create in Ads Manager – This removes the previous requirement of only using organic posts to create a reminder ad.

With these latest updates, Instagram is making it easier for advertisers to create and distribute these reminder ads, ensuring that they can connect with their audience in a more seamless manner.

Why it Matters

Reminder ads are a useful option for any marketers promoting events, and the expanded reach of reminder ads opens up new possibilities to drive engagement and conversions.

To get started, once the features are available to your business, you can boost an organic post or create a reminder ad directly in Ads Manager. For more detailed guidance, Instagram’s Help Center is a valuable resource to navigate through these new capabilities.