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Have you ever seen a great Snap that you wishes you could use in your web content, similar to an embedded Tweet or Instagram post?

Today’s your lucky day! The team at Snapchat just rolled out the ability to embed Lenses, Spotlight videos, Public Stories, and Public Profiles.

The catch, of course, is that you can’t embed a Snap itself. It disappears eventually, afterall. However, content posted in a public story or a profile itself is fair game!

Here’s how to do it:

• Open on a browser: If you see a Lens or other public content you’d like embed, copy the link and open it on your computer browser, or search for it via Snapchat.com

• Tap the ‘embed’ icon in the “share sheet” and copy the code. One example of where this lives is shown below:

And here’s how profile content like this looks once embedded:

View more on Snapchat

Why it Matters

Embedding social media content has been a key tactic for content strategists and website managers for many years. You could even argue that the easy embeddability of Tweets was a key reason that Twitter became so popular, especially for those in news media.

Now, Snapchat has entered the game.

For those creating web content, keep an eye out for an opportunity to make use of this new possibility!