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If you’ve ever wanted to connect with a speaker or audience member in a Clubhouse room, the app’s lack of a chat/messaging feature becomes apparent fast. Until now, you’ve been forced to go to those users’ Twitter or Instagram pages to make any non-audio connections.

That’s all changing with the announcement of a built-in chatting feature called Backchannel. The Backchannel feature includes:

• One-on-one messaging

• Group chats

• A second inbox for “Requests” from users you don’t follow

• Ability to send links (but not images or videos, for now)

You can find Backchannel by tapping the airplane icon ✈️ on the bottom right of the app home screen, inside of rooms, or on a user’s profile. You can also block and report users who you don’t want messages from.

My hat? TippedMy mic? FlashedMy messaging? Direct.After we unintentionally leaked their feature 5 times, here's our beloved engineering team introducing the new Clubhouse Backchannel 🥰 pic.twitter.com/3bPHeGxQaZ

— Clubhouse (@Clubhouse) July 14, 2021

Why it matters

This has been a key missing feature, so the addition of DMs begins a new chapter in the ongoing “Social Audio” war between Clubhouse, Twitter, and (perhaps to a lesser extent) Facebook. By including the ability to network within its own app, Clubhouse may soon be less reliant on off-app functionality.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Clubhouse is finally open to everyone (Mashable)

• BTS Launches ‘Permission to Dance’ Video Challenge Exclusively on YouTube Shorts (Variety)

• How to create a Group Session on Spotify (Mashable)

• Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity (Social Media Today)

• Instagram is Testing a TikTok-Like Vertical Feed Presentation for Explore (Social Media Today)

• Twitter testing a new profile Shop Module (Twitter blog)

• Facebook investing $1 Billion in Creators (FB blog)

• Facebook introducing a “Guidance Navigator” for creating better ad creative (FB blog)

• Facebook Is Changing How Advertisers Can Reach Young People (FB blog)

• Introducing “My Places” on Snap Map (Snapchat blog)

• Introducing Bulletin, A Platform for Independent Writers (FB news)

Stories & Analysis

• Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift (Social Media Today)

• Social-Media Manager, the Most Millennial Job, Comes of Age (WSJ)

• New studies quantify TikTok's growing impact on culture and music (TikTok blog)

• As Instagram, Facebook costs surge, where next? (Vogue Business)

• How addicted are people to social media? (Washington Post)

• Disinformation for Hire, a Shadow Industry, Is Quietly Booming (NYTimes)

Looking for More Social Media Help?

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