Gold Star - National Chili Dog Day 2024
6x increase in total impressions; ~50% impressions from influencers
Overview
Gold Star sought to build awareness of National Chili Dog Day (NCDD) and promote their Free Coney offer.
We surrounded NCDD before, during, and after the event with a strategic mix of brand and influencer content.
We amplified the content strategy with a multi-objective paid campaign with top-performing content to achieve impression and engagement goals.
Services
- Strategy - Goal Setting
- Strategy - Content Planning
- Content - Influencer and User-Generated Content
- Content - Graphic Design and Static Content
- Content - Content Optimization and Publishing
- Media - Campaign Planning & Buying
- Media - Budget Management
- Media - Performance Monitoring
“6x increase in total impressions and ~50% impressions from influencers.”
Ashley Kruger, Senior Strategist
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Dooley Deep Dive Ep. 2: Social media strategies that turn awareness into sales
In this Dooley Deep Dive, our Associate Director of Media, Amy Hertsenberg, will share how top-of-funnel marketing can translate into conversions.
With these exact strategies, we've helped our clients achieve a 3x lift in purchase intent through awareness campaigns, and a 7% increase in sales and a 35x lift on Amazon through influencer marketing.
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