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In addition to the featured link, Twitter Professional Accounts can now add a “Link Spotlight” that acts as a built-in call-to-action (CTA) button in your bio.

Unfortunately, there are a few big caveats with this feature.

You can only link to a list of pre-approved domains. This feature only supports URLs from the following domains:

• open.spotify.com

• music.apple.com

• pandora.com

• music.amazon.com

• listen.tidal.com

• deezer.com

• music.youtube.com

• boomplay.com

• play.anghami.com

• napster.com

• soundcloud.com

• bandcamp.com

• mixcloud.com

• toneden.io

• odesli.co

• ticketmaster.com

• bandsintown.com

• substack.com

• youtube.com

• twitch.tv

• vimeo.com

• podcasts.google.com

• podcasts.apple.com

• open.spotify.com/show

• menupages.com

• styleseat.com

• opentable.com

• calendly.com

• etsy.com

• github.com

• kickstarter.com

• indiegogo.com

• grubhub.com

• chownow.com

The reasoning? Twitter points to “technical complexity and trust and safety concerns” as the main reason for limiting the functionality. Hopefully, this feature will be made available to a wider variety of websites in the future.

Also, label text is limited. For now, at least, you can only choose from the list of pre-approved labels for the Link Spotlight button. That list currently includes only these 8 options:

• Listen now

• See live

• Watch now

• Stream live

• Read now

• View Menu

• Book an appointment

• Make a reservation

👋 Link Spotlight is now available to all professionals in the U.S. This new spotlight adds an interactive button to your profile that can drive your customers to whatever touchpoint is most important to you – viewing a menu, listening to your podcast, making a reservation, etc. pic.twitter.com/HGJdJcFceZ

— Twitter Business (@TwitterBusiness) October 12, 2022

The broader context: This is all part of a new suite of tools known as Professional Home. As a business, you can create a Professional Account to get access to the Professional Home tools which includes:

• Account analytics

• Tweet promotion (ads) and monetization features

• Additional resources

Why it Matters

Driving business directly from a social media profile can be an elusive target. Changes such as these can make it easier to drive lucrative action. For those who are active on the approved list of websites, Twitter just became that much more interesting as a marketing channel.

That said, this is likely small potatoes compared to what could be coming soon on Twitter: Thanks to the Elon Musk takeover (finally) coming to a close, it’s safe to say even bigger changes are likely on the horizon for everyone’s favorite microblogging platform.