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Anyone can now create TikTok AR effects directly in the app.

The recently rolled-out feature allows all users, regardless of their technical skills, to create custom AR effects and experiences within TikTok itself. This move simplifies the process of AR creation, previously accessible only through the desktop-based Effect House app, and brings it to the fingertips of millions of users globally.

Here’s how it works:

• Users can now tap on the “Create” option within the “Effects” tray in the app, choosing from a variety of effect options to craft their own AR experiences.

• The platform offers a range of templates and objects from TikTok’s AR database, making it easier for users to create interactive experiences without needing advanced tools or software.

• You can also add special effects, use over two thousand assets, and set triggers for interaction-based effects like mini-games and randomizers.

@effecthouse Meet Effect House Ambassador @bykasai ♬ original sound - Effect House

Why it Matters

For social media marketers, this update opens up a plethora of creative possibilities. It democratizes the creation of AR content, allowing brands and creators to experiment with more personalized and engaging content. This could lead to more immersive marketing campaigns and a deeper level of user engagement on the platform.