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A new integration with Shopify makes it simple for merchants to promote products on TikTok.

The announcement explains that the TikTok For Business platform will now be more readily accessible to Shopify’s 1 million merchants selling products online. Shopify is the first ecommerce platform to partner with TikTok. (TikTok will join Shopify’s other existing partners including Facebook, Snapchat, Pinterest, Microsoft, and Google.)

Shopify is one of the leading platforms for small businesses that want an easy way to sell products online.

How it Works

Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. The features include:

• "1-click" pixel: A quick and easy feature for tracking conversions that come from TikTok.

• Campaign management: Create campaigns, target audiences and track performance.

• Create ads: “Intuitive creative tools help turn merchants' products into high quality TikToks in minutes.”

• Free Ad Credit: Eligible merchants can claim a $300 ad credit when signing up.

Why it matters

This is a big step forward in terms of monetizing the app and becoming even more mainstream than it already is. It’s also another sign that it may be worth taking a second look at TikTok if your business hasn’t gotten on board yet.

Related News

This month, we’ve also got you covered on these important social media news items:

Blog

Instagram encouraging users to “Try a New Account”

Twitter gives their ad creator a facelift

Reels and Shops getting prime Instagram app real estate

Introducing “Vanish Mode” in Facebook Messenger and Instagram

TikTok now connects with Shopify

More noteworthy news items from this month:

• Pinterest launches new tools for product optimization (Pinterest news)

• Introducing Snap Connect: Specialized Courses Taught by Snapchat Experts (Snapchat Business)

• 5 new features for better watching on YouTube (YouTube blog

• New Pinterest iOS home screen widget for daily inspiration (Pinterest news)

• Instagram Direct: How to Change Chat Themes (Adweek)

• New ‘Neighborhood Sponsorships’ on Nextdoor (Nextdoor business)

• Twitter's Working on New Warnings for Likes of Tweets Which Include Disputed Claims (SocialMediaToday)

• TikTok announces agreement with Sony Music Entertainment (TikTok blog)

• Introducing Facebook Elevate: Resources for Black and Latinx and Hispanic-Owned Businesses (FB Business Blog)

• Facebook Shares New Insights into Evolving Consumer Behaviors Amid COVID-19 (SocialMediaToday)

• Twitter Labeled Some 300,000 Tweets for Violating Its Civic Integrity Policy (Adweek)

• Facebook Tests New Options to Add Motion Effects to Still Images in Feed (SocialMediaToday)

Here’s how Facebook’s new ‘motion effects’ feature for photo posts works... pic.twitter.com/FHqpOBbhsO

— Matt Navarra (@MattNavarra) October 28, 2020

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