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Each month, we’re highlighting one of our clients who we’re so proud to work with. This month we want to talk about Rookwood Commons & Pavilion.

Rookwood Holiday Gift Guide

We love working with the marketing team at Rookwood, an amazing shopping destination in the Norwood/Hyde Park neighborhood of Cincinnati. Our most recent project was the Rookwood Holiday Gift Guide.

For this project, we partnered with blogging groups in the area, including the Cincinnati Bloggers and Cincy Cocoa Bloggers, to host an exciting gift guide CHALLENGE.

KEY FACTS:

17 influencers participated.

• Each blogger was assigned a persona and had to design a 10-item gift guide for that shopper profile, integrating a variety of shops and restaurants throughout Rookwood Commons and Pavilion.

• Share! Maybe most importantly, they were also tasked with documenting their experience on social media.

• The best execution won $500 to their favorite Rookwood retailers

• We then compiled their guides into a Rookwood Holiday Gift Guide, pushed out via social and email. We also repurposed the content throughout the month.

The completed gift guide (available HERE) is a beautiful document to engage the Rookwood audience. It also provided the team with countless social content opportunities, in addition to the fantastic posts that the bloggers posted during their experience.

SAMPLE POSTS

Check out some of our favorite posts from this campaign below!

View this post on Instagram

A post shared by Bryanna☀️Fashion Creative (@_cominginclutch)

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A post shared by lifestyle & fashion blogger (@chinezeslife)

View this post on Instagram

A post shared by Rookwood Commons (@shoprookwood)

View this post on Instagram

A post shared by Bryanna☀️Fashion Creative (@_cominginclutch)

View this post on Instagram

A post shared by Rookwood Commons (@shoprookwood)