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Instagram has just rolled out a fresh update to their Reels feature, and it's all about templates.

Meta, your friendly neighborhood social media giant, has introduced a new way to create Reels in Instagram, making it easier and more intuitive than ever before. The upgrade allows users to easily create a Reel by reusing elements from another Reel they already love, just by dropping in their own videos and photos. This not only saves time but also allows users to put their own creative spin on a Reel.

If this sounds familiar—that’s because it’s quite similar to the Stitch feature on TikTok. 🙂 However, there is more to the new suite of features than a TikTok ripoff…

How It Works

The heart of this update lies in the new and improved Template Browser. This feature allows you to browse templates by category, organized by Recommended, Trending, and templates or audio you’ve saved. You can access the browser when you start to create a reel, either from the home page or through the Reels Tab. If you come across a template you love while browsing, simply tap the “Use Template” button on the reel to get started.

Once you choose a template, it’s SUPER easy to add in your own media and create a nice clip quickly and efficiently.

Instagram is also enhancing the creation and editing experience for templates. When you create from a template, the audio, number of clips, duration of the clips, and AR effects will automatically be added to your Reel. In the coming weeks, Instagram plans to start automatically adding text and transitions that were used in the original Reel. Templates will be customizable, allowing you to add or remove clips, adjust the timing of individual clips, or edit any preloaded element.

Why it Matters

These updates should simplify the process of creating engaging, high-quality Reels on Instagram, thus freeing up time and resources of busy social media marketers, creators, and any users interested in sharing videos. With the new templates, you can easily join in on a trend or create a fun reel to express your creativity, all in just a few taps.

Moreover, the ability to customize templates provides a balance between ease-of-use and individuality. You can leverage the structure and elements of popular Reels while still infusing your own brand's voice and style. This could potentially lead to higher engagement rates and more visibility on the platform.

So, whether you're a seasoned Instagram marketer or just starting out, this update should have benefits for your social media strategy. Remember, it's not just about using the new features but using them wisely.

Happy Reeling!