Meta recently launched AI Studio, a new platform that allows users to create, share, and discover AI characters without requiring any technical expertise.

Powered by Meta’s Llama 3.1 AI technology, AI Studio enables Brands, Creators, and any other interested users to design custom AI personalities for various purposes, such as:

• Interact with audiences 24/7

• Answer common DM questions

• Provide relevant advice

• Respond to story replies

• Share facts or offer personalized tips

• Link to favorite brands and past content

Here’s how to get started:

1. Visit AI Studio: Go to ai.meta.com/ai-studio or start a new message in Instagram and tap “AI chats.”

2. Name Your Bot: Give your AI a unique name, choose its personality traits, set its tone, and design an avatar that represents your brand or personality. Users can create AI characters using prompt templates or start from scratch.

3. Define Its Role/Knowledge Base: Decide whether your AI will be used to entertain, educate, or assist with customer service.

   • Under the “Knowledge” tab, you can further shape your AI character’s personality and behavior such as by providing specific instructions and
example responses. 

   • Under the “Introduction and capabilities” tab, you can customize the welcome message, add conversation starter prompts, and test the bot in a sample chat window.

4. Publish and Share: Once your AI is ready, you can share it with your followers or make it discoverable by anyone on Instagram, Messenger, WhatsApp, or the web.

Check out Meta’s AI Studio Handbook (PDF) for a complete guide to get started. It includes the following tips to make the most of these bots:

Create content that feels natural for your audience and true to your style.

Be clear about what the AI does, how it can help and what makes it special.

Be honest about what your AI can do. Don’t exaggerate its capabilities.

You can think of your AI as an addition to your existing content niche. Build your social promo around your AI’s unique value and be clear about why people should chat with it. Does it entertain? Does it share knowledge? Does it help with creation?

For additional inspiration, check out some of AI Studio-created chatbots already available:

Why it Matters

AI Studio has the potential to allow brands and creators to interact with their audiences in more personalized and scalable ways.

For social media marketers, this tool potentially opens up a new frontier in audience engagement. Imagine creating an AI that reflects your brand’s voice, answers FAQs, or even interacts with followers in a way that feels personal and authentic. Marketers who embrace and master these technologies early on have a chance to gain a significant advantage. So don’t be shy: give it a try!