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An Undo feature is finally coming to Twitter—you will just need to pay for it.

Meet Twitter Blue, Twitter’s first premium subscription offering. The feature is currently rolling out in Canada and Australia, but promises to roll out to more countries soon.

Twitter also emphasized that the free version is NOT going away, “and never will.”

For about $3 a month (currently it costs $3.49 per month in Canada and $4.49 in Australia, or $2.88 and $3.44 in U.S. dollars, according to Fortune), Twitter Blue users will have access to premium features and perks, including:

• Undo Tweet – A feature that gives you a short window (up to 60 seconds” during which you’ll be able to cancel sending a Tweet

• Bookmark folders – An organizational feature for saved content

• Reader Mode – Easily turn Twitter threads into longform text.

• Customizable app icons and themes

• Dedicated subscription customer support

Welcome to Twitter Blue -- a new subscription service designed to give you more customization over your Twitter experience and access to premium features, including: 🔹Undo Tweet🔹Bookmark Folders 🔹Reader Mode pic.twitter.com/YC6QiLM52U

— Twitter Blue (@TwitterBlue) June 3, 2021

Why it matters

This new offering could be a game changer for power users on Twitter. The “undo” button is famously Twitter’s most-requested feature, so that alone could be enough for some to make the jump to a paid subscription.

It’s also going to be an interesting test for social media channels at large to see whether or not a premium experience is something many users will be willing to pay for.

To learn more, follow @TwitterBlue or check out the Help center.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in US (TechCrunch)

• Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space (Social Media Today)

• Facebook Tests Public Comments Display on Facebook Stories (Social Media Today)

• Podcasts start coming to Facebook next week (The Verge)

• Twitter Moves Closer to Launching Emoji-Style Reactions on Tweets (Social Media Today)

• #CreateKindness anti-bullying campaign on TikTok (TikTok newsroom)

• Twitter brings Revue newsletter subscriptions right into user profiles (Mashable)

• Sponsored Chat Themes on Messenger (FB Messenger news)

• Facebook Delays Taking a Cut on Paid Events and Fan Subscriptions till 2023 (Social Media Today)

• Instagram launches a new section for shopping product drops (TechCrunch)

• Twitter launching local weather service for $10 per month (Fortune)

• Meet the New Clubhouse App Icon (Clubhouse blog)

Stories & Analysis

• Are We Entering a New Phase for Social Media Regulation? (Social Media Today)

• FB Topics to Watch for Q1 2021 (Facebook News)

• Facebook plans first smartwatch for next summer with two cameras, heart rate monitor (The Verge)

• The future of AR/VR (Facebook PDF report)

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