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LinkedIn has rolled out an updated Post Analytics window meant to make measuring LinkedIn engagement easier and more insightful.

The new metrics are not yet widely available, but promise to include:

• Details about who is reading your LinkedIn updates

• Filters by job title, industry, location, and more

• How many Reactions each post has received

The move is meant to make it easier to understand what content is resonating with the people you want to reach.

The announcement of this change included a few other upcoming releases, too, such as:

• Better Feed curation capabilities

• Group moderation improvements

• Inbox management upgrades

• Live Q&A Office Hours with LinkedIn Learning hosts

Additionally, a LinkedIn Podcast Network is rolling out now—it will be interesting to see how this develops!

Why it Matters

Once available, these metrics will be at your fingertips to help you better measure the success of LinkedIn posts. Be sure to check these and adjust tactics accordingly.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Facebook iOS Underreporting Down from an estimated 15% to 8% (FB Business News)

• Clubhouse adds in-room Chat (Clubhouse blog)

• You can now change your Snapchat username (Snap news)

• LinkedIn Tests New Option to Switch Off Political Posts in Your Feed (Social Media Today)

• Where YouTube is Headed in 2022 (YouTube blog)

• Twitter Tests New 'Articles' Option (Social Media Today)

• FB's "News Feed" is now just "Feed" (@aledeheath, The Verge)

• Snapchat will let users share their real-time location with friends (The Verge)

• Snapchat partnering with Ticketmaster to show nearby events in Maps (Snap Blog)

• YouTube Adds New Shorts Shelf in Channel Listings (Social Media Today)

• Meet Reddit’s new Discover tab (RedditInc blog)

Stories & Analysis

• What Feature Should Facebook Add to Improve the User Experience? (Social Media Today)

• Why Empowering Users Matters More than Privacy Policies (Snap business blog)

• Russia partially blocks Facebook for fact-checking state-owned media (The Verge)

• 12 Important Instagram Trends to Watch in 2022 (Hootsuite blog)

• Trump's Truth Social app can't beat Twitter, but it doesn't have to (The Verge)

• Top Voices in Remote Work: The 10 creators to follow (LinkedIn News)

• Examining Our Relationship with Algorithms (The Cut)

• TikTok sees a surge of misleading videos claiming to show Ukraine invasion (NPR)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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