Blog

Long-form blogging, which has been available for individual profiles on LinkedIn for several years, can now be utilized by Company Pages on LinkedIn.

Articles for Pages are a new option when deciding how to present and share company content.

Here are some of the key features and options available:

• Links

• Pull quotes

• Embed rich media

• Comments

• Detailed analytics, including the “firmographics” of readers and engaged users

Why it matters

This is yet another media to consider when posting company blog posts and articles. It may be quite compelling for B2B brands especially: This option allows you to tap into LinkedIn networks and reach people you might not have been able to previously. Of course, the trade off is you’ll be directing traffic to LinkedIn instead of your own website. But you can also drive readers to a next step on an owned platform via the linking feature.

Another consideration is the trade-off between publishing a LinkedIn article as a company vs. as an employee. If you choose a Page-owned Article, you’ll ensure the content stays with your brand even if the employee moves on, but you’ll lose some of the authenticity that authorship provides. (That said, it’s unclear if authorship may be an option even with a Page-owned article. The feature will officially launch Oct. 4 so we will have to keep an eye on it!)

For more on LinkedIn Articles for Pages, check out:

• How Articles for Pages Is Helping Randstad Deepen Its Community Engagement

• LinkedIn Adds Long-Form Posts for Company Pages (Social Media Today)

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Introducing A New Way to Say “Happy Birthday” on Snapchat (Snapchat blog)

• Breaking Down How Instagram Search Works (IG blog)

• How LinkedIn is using AI to fight unauthorized data scraping (LinkedIn blog)

• Introducing “The Upload,” the first podcast from YouTube (YouTube blog)

• Twitter Spaces Getting a Recording Option (Social Media Today)

• Twitter Experiments with New Visual Editor, Incorporating Fleets Tools (Social Media Today)

• Instagram Adds New 'Map Search' Tool to Maximize Business Discovery (Social Media Today)

• Instagram is Developing a New 'Montage' Feature to Convert Stories to Reels, New 'Favorites' Listing (Social Media Today)

• LinkedIn Expands Professional 'Learning Hub', Makes 40 Popular Course Available for Free (Social Media Today)

• Introducing Facebook Fantasy Games (Facebook blog)

• TikTok World is a free virtual conference on Sept. 28 (TikTok blog)

• Clubhouse rolling out “spatial audio” feature (Clubhouse blog)

• New "Wave" feature coming to Clubhouse (Clubhouse blog)

Stories & Analysis

• The Wall Street Journal’s 5-part “Facebook Files” (See additional commentary here, and Facebook’s response here)

• LinkedIn's Employee Well-Being Report (LinkedIn blog)

• Taylor Swift is a Model Community Manager (SproutSocial blog)

• Visualizing the global #ExtremeWeather conversation on Twitter (Twitter blog)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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