Blog

Swipe-Up lin kfunctionality is leaving at the end of the month.

According to Social Media Today and Matt Navarra, the swipe-up functionality will be replaced with a new Link sticker.

Instagram is killing Swipe up links on stories from Aug 30 They will be replaced by link stickers pic.twitter.com/4jYEeu0b3f

— Matt Navarra (@MattNavarra) August 23, 2021

The Link Sticker will be available to the same accounts that currently have access to swipe-up links. In order to be eligible, your account needs to either have over 10,000 followers or be a verified Business account (or a verified personal account).

Why it matters

This change could be a significant help to social media marketers!

The swipe-up feature could be easy to miss, with a small label at the bottom of the screen indicating the ability to link away from the Story. The Link Sticker should provide more flexibility for creative story telling and quick user engagement.

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Facebook’s next hardware product will be “smart” Ray-Ban glasses (Ars Technica)

• View Once Photos and Videos on WhatsApp (FB News)

• Snapchat Profiles get a new look, with 3D Bitmoji (Snap News)

• Introducing longer videos on TikTok (TikTok news)

• The next phase for searching on YouTube (YouTube blog)

• Facebook Adds New Tools to Mark the 10th Birthday of Messenger (Social Media Today)

• Introducing Snapchat Trends (Snap News)

• Pinterest Launches 'Hair Pattern Search' Option to Boost Inclusion and Utility in the App (Social Media Today)

Stories & Analysis

• Facebook's VR Metaverse: Horizon Workrooms (Wired)

• How FB sound designers gave emoji a voice (Mashable)

• Social media is the most popular source of investment ideas for young investors (CNBC)

• How Social Media Makes You Feel Productive (Even When You're Not) (Forbes)

• Facebook bans academics who researched ad transparency and misinformation on Facebook (The Verge)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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