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Instagram is rolling out a fun new sticker option for Stories that will automatically turn speech into text. This auto-captioning feature includes several text style options and provides a compelling way to engage users who have their sound turned off.

Sound off 🗣…with sound off 🔇 Now you can add a captions sticker in Stories (coming soon to Reels) that automatically turns what you say into text. We’re starting in a handful of countries and hope to expand soon. pic.twitter.com/OAJjmFcx4R

— Instagram (@instagram) May 4, 2021

Here are a few things to note about Caption Stickers:

• Text will auto-generate based on the audio, so you shouldn’t expect 100% accuracy

• If there are issues, you'll be able to edit the text

• You can also edit the text color, position and font

This feature is available now for English-speaking users but should be available more broadly soon. In addition to their use in Stories, Caption Stickers will soon also be available for use in Reels as well.

It’s also worth mentioning that a similar auto-captioning feature was rolled out for IGTV last year, although those captions appear more as a standard closed captioning implementation as opposed to the stylistic Caption Stickers feature.

Why it matters

A big challenge when creating awesome social video content is the fact that many users will have their sound turned off when they see the post. This is why so many social video posts make use of text.

This feature now makes it possible to implement text with outstanding speed—you can even overlay text on videos that you recorded just a moment ago!

Related Social Media News

Check out all the latest updates you need to know about below. You cal also view all recent posts.

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Instagram is Developing a Private, Shared Reels Feed for Friends

Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• TikTok launches #FactCheckYourFeed to support media literacy (TikTok blog)

• New Pronouns feature for Instagram profiles (@creators IG post)

• Pinterest to test livestreamed events this month with 21 creators (TechCrunch)

• Meet KarmaLab: Reddit’s In-House Creative Strategy Agency for Advertisers (Reddit blog)

• Instagram Tests New 'Reshare' Sticker to Better Highlight Feed Posts Re-Shared to Stories (Social Media Today)

• YouTube Announces Expansion of Shorts to All US Users, New Shorts Tab to Improve Discovery (Social Media Today)

• Instagram Insider: Fashion & Beauty 'Zine (IG blog)

• The new Messenger brand: Nothing's changed, everything's changed (FB Design blog)

• 2nd Annual CitizenSnap Report (Snapchat newsroom)

Stories & Analysis

• Pinterest data shows searches for a post-pandemic life are on the rise, with Gen Z leading the way out (Pinterest newsroom)

• WhatsApp is Re-Launching its Controversial Privacy Policy Update, Will Penalize Users that Don't Accept (Social Media Today)

• 'Not A Marketing Moment': Brands Increase Support For AAPI Causes Through Donations And Dialogue (Forbes)

• More than 40 attorneys general ask Facebook to abandon plans to build Instagram for kids (CNBC)

• Facebook’s Oversight Board has upheld Trump’s ban — what’s next? (The Verge)

• Facebook Workplace reaches 7 million paid subscribers Facebook's Workplace enterprise communications software has now reached 7 (CNBC)

• Signal tried to run a very honest ad campaign on Instagram. Facebook said no. (Mashable)

• These InMails Get the Best Response Rates (LinkedIn talent blog)

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