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If you ever wished your emoji reactions were just a little bit… louder… then this update is for you!

In July, Facebook announced a new feature called Soundmojis that lets users DM visuals that include pre-recorded sounds through chat. What kinds of sounds?

• clapping 👏 emoji + sounds

• crickets e🦗emoji + sounds

• drumroll 🥁emoji + sounds

There are also some surprising options that include audio clips “from artists like Rebecca Black and TV shows and movies like Universal Pictures’ F9, NBC and Universal Television’s Brooklyn Nine-Nine, and Netflix and Shondaland’s Bridgerton.” Some surprising combos highlighted by The Verge include:

• hourglass ⏳+ Drake’s “you only live once, that’s the motto” lyric

• sun ☀️+ a clip from Kanye West’s “Good Morning.”

• fist 🤜 + Dominic Toretto’s “I don’t have friends, I got family” line from Fast & Furious 7

A library of Soundmojis is launching now and new options will continue to roll out overtime.

To check it out, head into your Messenger app and tap the smiley face to open the “expressions” menu. A new loudspeaker icon will let you preview and send Soundmojis.

Why it matters

This is a new way for people to engage with one another on Facebook. Enough said?

You might notice that this feature follows a few important social trends, though:

1. Enhancing private/semi-private social interactions (Groups, DMs)

2. Offering audio-based interactions (Clubhouse, Twitter Spaces)

3. Offering new ways for channels to monetize partnerships — in this case, through audio clips from TV and music studios

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Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• Clubhouse is finally open to everyone (Mashable)

• BTS Launches ‘Permission to Dance’ Video Challenge Exclusively on YouTube Shorts (Variety)

• How to create a Group Session on Spotify (Mashable)

• Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity (Social Media Today)

• Instagram is Testing a TikTok-Like Vertical Feed Presentation for Explore (Social Media Today)

• Twitter testing a new profile Shop Module (Twitter blog)

• Facebook investing $1 Billion in Creators (FB blog)

• Facebook introducing a “Guidance Navigator” for creating better ad creative (FB blog)

• Facebook Is Changing How Advertisers Can Reach Young People (FB blog)

• Introducing “My Places” on Snap Map (Snapchat blog)

• Introducing Bulletin, A Platform for Independent Writers (FB news)

Stories & Analysis

• Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift (Social Media Today)

• Social-Media Manager, the Most Millennial Job, Comes of Age (WSJ)

• New studies quantify TikTok's growing impact on culture and music (TikTok blog)

• As Instagram, Facebook costs surge, where next? (Vogue Business)

• How addicted are people to social media? (Washington Post)

• Disinformation for Hire, a Shadow Industry, Is Quietly Booming (NYTimes)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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