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(Is Instagram trying to chase Linktree out of business?)

Insta is currently rolling out the ability to feature up to 5 links in each bio. In their announcement, Instagram stated that this flexibility will allow you to “more effectively express yourself.” This update has been long-awaited (the lack of this feature spawned numerous tools, Linktree being the best known) and will undoubtedly have a significant impact on the way businesses and creators use the platform.

How It Works

To add multiple links to your profile, head to "Edit profile" and select "Links." From there, you can add external links and drag and drop to order them as you see fit. When users tap on the links, they will see a Linktree-like overview of the various link options you have enabled.

Image via @creators

The big question is: Now that Instagram has introduced this functionality, will users opt to abandon their paid subscriptions to third-party apps like Linktree?

Another big question: Could we soon be able to add external links directly to Instagram posts?!

Why it Matters

While some users may still prefer third-party tools due to already investing in those tools as well as their various branding and link display options, this update from Instagram is still a step in the right direction. For those who opt-in, it will enable brands and creators to drive traffic to various URLs and maximize their brand presence.