Mitchell's Salon and Spa
Lytle Park Opening
Overview
Mitchell's Salon and Day spa has been the Cincinnati region's choice for world-class spa and salon services for over 40 years. They needed support to launch their newest location in downtown Cincinnati, a boutique concept intended to reach a new set of clients.
We developed a custom launch plan to surround the grand opening, inclusive of influencer partnerships and a curated mix of video content. We amplified top-performing content with a strategic media budget in order to drive significant awareness, traffic, and engagement.
Services
- Strategy - Goal Setting
- Media - Campaign Planning & Buying
- Content - Content Optimization and Publishing
- Content - Influencer and User-Generated Content
- Community - Community Growth Initiatives
- Analytics - Performance Tracking and Reporting
“60+ posts across 4 platforms, $.33 CPC, 4.8% engagement rate.”
Keri Stephens, Partner and COO, Dooley
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Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209