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TikTok's latest update allows users to refresh their For You feed algorithm, giving you a new tool for controlling the content you see on the platform.

As opposed to the pull-down refresh that loads new posts, this new feature will essentially “clear” the TikTok app’s recommendation engine—giving users a blank slate in terms of recommended content. The feature is meant to ease frustration for anyone who may feel that their personalized feed has become a bit stale or repetitive.

How to refresh your feed

The refresh option is located under the Profile section of the app, under Settings and privacy > Content preferences > Refresh your For You feed. When selected (and after confirming), the For You feed algorithm will instantly be cleared and you will be presented with a new batch of recommended videos.

This means that users can now discover and engage with new content on the platform more frequently—potentially making it easier for brands and content creators to reach new people.

The feature is rolling out now, so if you don’t see this option yet, it should show up soon.

Pro Tip: After restarting the recommendation. engine, be sure to utilize the "like" or "dislike" options to help signal to the refreshed algorithm what you do or don't want to see in the future.

“There are times when people’s recommendations don’t feel relevant anymore, or provide enough topical variety. So, we’re rolling out a way to refresh For You feed recommendations if they no longer feel like they’re for you.”

— TikTok

Why it Matters

This new feature is a potential boon for accounts looking to find a foothold on the platform with power users who may have been less likely to see content from newer accounts.

For social media marketers, could there be a way to leverage this in order to reach a wider audience and increase engagement? There are no obvious ways to directly take advantage of this feature, but when users refresh their feeds, they will discover new accounts and content.