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Snapchat is at it again, blending the quirky with the cutting-edge by introducing AI-generated Bitmoji pets for its Snapchat+ subscribers. This new feature allows users to create either realistic or fantastical pets that accompany their Bitmoji on the Snap Map. When a friend checks your location, they'll see not just your avatar but also your digital pet pal, adding a layer of personalization and fun to the Snapchat experience.

And yes, you can use AI to help make your Snapchat pet look like a real-life animal!

The feature is still rolling out to all users, but outlets like Social Media Today and Beebom shared the news, and X (Twitter) user Jonah Manzano shared the image below showing the new feature live in the wild:

This addition is part of Snapchat's broader push into generative AI, following the introduction of features like the "My AI" chatbot and "Dreams" tool for profile images. However, it's worth noting that the AI aspect is limited to the creation process; don't expect your Bitmoji pet to start solving puzzles or engaging in conversations.

How to Create Your Bitmoji Pet

The process of creating these pets is straightforward and powered by AI, enabling users to customize their digital companions to their liking. Whether you want a faithful representation of your real pet or an entirely imagined creature, Snapchat's got you covered.

Here are the basic steps:

1. Subscribe to Snapchat+ if you haven't already.

2. Access the Bitmoji pet feature through the app's experimental section.

3. Choose to create a pet based on a real-life photo or from your imagination.

4. Customize your pet's appearance to your heart's content.

5. Enjoy seeing your pet alongside your Bitmoji on the Snap Map!

Snapchat+ has added a feature for custom Bitmoji, allowing you to use AI to create real or imaginary pets. pic.twitter.com/1B4596rJDK

— Jonah Manzano (@jonah_manzano) January 20, 2024

Why it Matters

AI Bitmoji pets feels, at least at first glance, like a whimsical or even superfluous addition to Snapchat's features. But this update taps into the deeper desire for personalization and expression within digital spaces.

As a potential new layer of engagement for users pets could offer brands a novel, collaborative marketing opportunity.

Moreover, this reflects the ongoing trend of integrating AI into social media, providing insights into how platforms are evolving to keep users engaged and entertained. Staying attuned to these developments can inspire new, creative approaches to connect with audiences on social media platforms.