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Microsoft-owned LinkedIn is rolling out a new feature—thanks in part to its parent company’s affiliation with OpenAI and the buzzy ChatGPT tool.

The feature allows paying users of LinkedIn Premium to use AI writing assistance for their profile summaries as well as to help write job listings. This technology aims to enhance the user experience by streamlining the writing process for two traditionally time-intensive arenas.

How it works: According to LinkedIn, the AI-powered writing assistance uses natural language processing (NLP) and deep learning algorithms to analyze the user's profile information and create a summary that captures their unique skills and experiences. The tool also provides personalized suggestions and feedback to help users refine their summary and improve their chances of landing their desired job.

For the job description writer, the technology works in a similar way: job posters provide key information—including job title, company, job type, location—and a draft description is nearly instantly created. The text can then be reviewed and edited.

To complement the roll-out of these AI-powered offerings, LinkedIn Learning is also offering 100 AI courses for free through June 15, 2023.

Why it Matters

The introduction of AI-powered writing assistance on LinkedIn is just the latest sign of the growing role that AI is playing in the social media landscape. This feature may not be enough to make most users subscribe to LinkedIn Premium right away, but it does point to where things may be headed: a world where AI assistants are a ubiquitous part of our online lives.

It also reinforces how much of a headstart Microsoft has gotten in terms of bringing AI to a mass market. Similar to Google’s public efforts to catch up in the Search space, we could very well see more consumer-friendly AI tools announced by not just LinkedIn but also the rest of the big social media companies very soon (or, from a small upstart looking to be the next TikTok?).