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October 22, 2020
This month we’re highlighting an awesome partnership with Carabello Coffee, a specialty coffee shop in Newport, KY with a mission we love:
“We promise to ethically source exceptional coffees, roast them with care, put our heart and soul into every drink we prepare for you; that fund works of compassion globally and locally.”
The Dooley team recently hosted a workshop with Carabello that was 100% focused on building a paid social campaign for the holiday season (Nov-Jan). In advance, we interviewed several consumers about their motivations for buying online and brought those insights into the half-day planning session. We also leveraged Facebook's Ads Library to see what other brands in their space are advertising.
The day was a huge success!
Stay tuned to your feeds (and Stories) for ads from Carabello promoting their subscriptions and gifting options!
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Mastering the Market with Amy Hertsenberg
From emerging trends to core concepts, our Paid Media Director, Amy, breaks down complex topics into engaging, easy-to-understand discussions.
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